Our store and private showroom is right off of 5th Avenue, in the center of New York's Diamond District.
We have been in the wholesale diamond business for over 40 years and this long-standing connection allows us to satisfy your every need.

As we are a diamond house, we have one of the largest inventories of ideal Russian mined and cut stones. Since we deal directly with the greatest diamond suppliers in the world, Allure guarantees only no-conflict diamonds.

Come enjoy our private shopping experience and see our custom designs.

Call anytime, you won't regret it!!