Pros: It's a blank canvas, they allow outside catering and alcohol, they hold up to 450 seated.
Cons: It's expensive (you're paying for location: downtown Dallas)

Sally, our contact, was always so very prompt in returning emails and very flexible in setting up meetings. I also did my bridals here and she was very easy about me coming in on a saturday when the building is typically closed (unless there's event) and let me have the space all afternoon. They are pretty expensive though, especially since the place doesn't come with anything. It is literally an empty room. You have to rent all chairs, tables, linens, china, etc. Again, Sally was flexible in discounting the price a little for us and throwing in free parking (she felt bad that we lost a deposit at another place). There is a $2500 furniture allowance that they throw in but that really is only for lounge/bar furniture. We utilized this though and set up a photo lounge and bar in their little side rooms. It really pumped up the party and gave that extra something to our reception. The vibe of the place is modern/lofty sorta feel with brick, exposed ceilings, and cement flooring(kind of warehouse look). The look isn't for everyone but i loved it. I had some family that was skeptical but on the day of the wedding they couldn't stop raving over how beautiful the place looked. Again it's a blank canvas so you can really do whatever you want with it. But you'll pay for it.