About
On WeddingWire since 2018
Pennywell Events is a professional wedding planning service in New Orleans, Louisiana, committed to creating elegant and personal celebrations. Owned and operated by Alicia LaHaie, the company prides itself on crafting spectacular ceremonies and receptions. From start to finish, this professional works with ready-to-wed couples to ensure their wedding planning experience is both fun and stress-free. Pennywell Events prides itself on being an inclusive vendor to all couples as an advocate to ensure that your wedding day is exactly what you want without judgement and fully embracing the love that the two of you share.
Services Offered
Pennywell Events offers an assortment of wedding planning services and amenities. I'd love to set up a consultation call or meeting with you to learn all about your desired style and planning needs to help you host the event of a lifetime. For a truly unforgettable experience, options include the following:
- Full Planning
Full Planning is best suited for any couple that has perhaps recently gotten engaged and needs help from the start or those with an already full schedule with work and everyday life who just may not have the time to dedicate to researching and planning on their own.
We are there to listen to your vision and help to find you a short list of the best venues that fit your criteria but that are also going to allow you to stay within your budget. We set up venue tours, either in person or virtually depending on your schedule, and work to get you the answers you need to make the decision based on available dates and the specific items that are important to you.
There is more time and effort dedicated specifically to your wedding to ensure that the planning is being handled even when you may not have the time. We curate a list of vendors specifically for you based on your desires and needs, assist you in booking all of your vendors from music and photography to rentals and transportation. We also work with each of your vendors to coordinate the events leading up to your wedding and the wedding day itself.
- Partial Planning
Partial Wedding Planning is best suited for the couples that have already booked their venue and their wedding date. They have booked their top priority vendors such as caterer, photographer, musicians and/or florist.
Typically, this is the plan couples pick when they start out strong in the planning process but it becomes too overwhelming for them to sustain either due to scheduling/timing restraints or simply overwhelming stress trying to do it all. That’s where we would step in to help to get the Couple to the wedding day with less stress and a personalized resource guide put together specifically for their event and their needs.
- Event Management
Event Management, also commonly referred to as Month-of or Day-of-Coordination, is the level of service we recommend for those couples that have or plan to book all of their vendors on their own and do most of the planning themselves, but really would love for someone to step in toward the end to put all the pieces of the puzzle together and be there to make the wedding weekend run smoothly.
Each of the planning levels of service include coordinating with every one of your vendors while putting together your customized Wedding Day-of Timeline so that everyone works together as a cohesive team.
- Wedding Consulting
As a human, I can only be in one place at a time. I would love to be a part of everyone’s wedding day and be there for them as an advocate to ensure that everything runs smoothly, but until they are able to clone myself and my knowledge, I’ll have to settle for one wedding at a time. However, being that I have all of this knowledge about weddings and I can’t take it all to the grave one day, I would love to share my knowledge with you to help your wedding planning go a little easier, hopefully a lot less stressful, and give you the guidance you need to not feel insane throughout the whole process. So, I am here to give you the option to pick my brain and use the experiences and know-how that I have living rent free in my head to benefit you.
Location
Pennywell Events proudly offers wedding planning services to couples located throughout Louisiana, from New Orleans to Shreveport. Destination weddings in the New Orleans area are our speciality but traveling anywhere across the globe is always an option for any couple.
- Woman-owned
Frequently asked questions
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Message vendorReviews of Pennywell Events
![WeddingWire Couples' Choice Awards 2024 Winner](https://www.weddingwire.com/assets/img/badges/2024-en_US.png)
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Review summary
Alicia from Pennywell Events is highly praised by multiple reviewers for her exceptional organization, support, and professionalism as a wedding planner. She is described as attentive, thorough, and always available to answer questions and provide recommendations. Many couples appreciated her ability to calm their stress and make the planning process seamless and enjoyable. Alicia is commended for her attention to detail, creating detailed timelines, and ensuring that the wedding day runs smoothly. Overall, reviewers highly recommend Alicia from Pennywell Events as a wedding coordinator.
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Team
![Alicia](https://cdn0.weddingwire.com/vendor/998677/1_1/160/jpg/uo_776899_17691.jpeg?r=1718144898)
Hello! I’m Alicia, the Owner/Lead Planner/and “it” girl of Pennywell Events LLC
I absolutely love to plan weddings,
no really,
it's what I have dreams about most nights.
My passion for planning started in 2011. I was planning my own wedding in New Orleans (my hometown), while living in Brooklyn, NY pursuing my fashion design career. Throughout the engagement period, securing all of the fine details - finding the best venue, the right lighting to set the mood, and the music to pull it all together - became even more crucial as I was planning from 1,300 miles away.
Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding (or another important life event) without the overwhelming anxiety. I have experience in managing events for couples from Washington D.C. to California, and even that party city, New Orleans.
After five years in the NYC fashion industry, I realized it wasn’t what I had hoped for. However, it did give this
New Orleans native the opportunity to move back to Louisiana to work remotely (way ahead of the times). It also gave me the chance to expand my knowledge and eventually discover what I really wanted to do – plan weddings.
Six-months post wedding, my then husband and I moved back to Louisiana to pursue new opportunities. I started working with a local wedding planner and dove head first into all that event planning had to offer. After working under the direction of professional planners for several years, I knew that I wanted to, and could, offer a professional and fun experience to anyone in the throes of planning an important life event.
For those that need a bit of wedding guidance, I also offer Wedding Consulting. Check that out on our website
![Allison](https://cdn0.weddingwire.com/vendor/998677/1_1/160/jpg/uo_776899_71244.jpeg?r=1718144685)
I love weddings.
I love love. My heart will always be in it.
I cry at every wedding, even if I just met the couple. As I currently plan my own wedding, I am able to empathize with couples in the planning process. Alicia and I align on a key concept: planning an event should be enjoyable. Let us help make your event amazing. Warning: you might become our new best friend along the way.
My first taste of event coordination began at an early age when I would attend conventions run by my grandparents. I would be perched at the registration desk with my parents, handing out drink tickets and name tags, reveling in the lively environment of cocktails,
live music, and trade show booths.
Fast forward to a young woman in college deciding on a minor to complement a Journalism major. I landed on Hospitality, with a focus in food and beverage, a decision which shaped the rest of my future more than the field of my Bachelor degree. I began managing restaurants before I could legally drink. I started in fine dining and steakhouses, and landed in a fast-casual Chicago restaurant that stole my heart and gave me almost a decade of enriching experience and memories.
I met my partner at this Chicago restaurant. We ran the ship for years and eventually decided to pack up our things and seize the day, road tripping around the country for the better part of two years. We landed in New Orleans, where I started managing a bar in Uptown. On the side, I would also bartend weddings and other events, which is where I met Alicia.
I approached Alicia on a whim, after bearing witness to her superb skills as the wedding planner: assessing the fine details, orchestrating the timeline of events, running around while keeping calm. Upon learning she was the owner of her own planning company, I boldly asked if she needed an assistant, to which she immediately replied “YES.”
I quickly dove into the world of event planning, a realm I was not unfamiliar with, but could always learn more about. Alicia has been a wonderful mentor in the field. I was honored when she asked me to step up as an Associate Planner.
The rest is Pennywell history in the making…
Professional Network & Endorsements
1 Endorsement![IYQ Photography](https://cdn0.weddingwire.com/vendor/145741/3_2/320/jpg/1525894737-bcde17f765512657-1438969392625-wedding-party.jpeg)
Alicia of Pennywell has a knack for event planning. Her event was spot and thought through from top to bottom start to finish. The wonderful and personable and a asset to any event.