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About

On WeddingWire since 2018

Pennywell Events is a professional wedding planning service in New Orleans, Louisiana, committed to creating elegant and personal celebrations. Owned and operated by Alicia LaHaie, the company prides itself on crafting spectacular ceremonies and receptions. From start to finish, this professional works with ready-to-wed couples to ensure their wedding planning experience is both fun and stress-free. Pennywell Events prides itself on being an inclusive vendor to all couples as an advocate to ensure that your wedding day is exactly what you want without judgement and fully embracing the love that the two of you share.

Services Offered

Pennywell Events offers an assortment of wedding planning services and amenities. I'd love to set up a consultation call or meeting with you to learn all about your desired style and planning needs to help you host the event of a lifetime. For a truly unforgettable experience, options include the following:

  • Full Planning

Full Planning is best suited for any couple that has perhaps recently gotten engaged and needs help from the start or those with an already full schedule with work and everyday life who just may not have the time to dedicate to researching and planning on their own.​

We are there to listen to your vision and help to find you a short list of the best venues that fit your criteria but that are also going to allow you to stay within your budget. We set up venue tours, either in person or virtually depending on your schedule, and work to get you the answers you need to make the decision based on available dates and the specific items that are important to you.

There is more time and effort dedicated specifically to your wedding to ensure that the planning is being handled even when you may not have the time. We curate a list of vendors specifically for you based on your desires and needs, assist you in booking all of your vendors from music and photography to rentals and transportation. We also work with each of your vendors to coordinate the events leading up to your wedding and the wedding day itself.

  • Partial Planning

Partial Wedding Planning is best suited for the couples that have already booked their venue and their wedding date. They have booked their top priority vendors such as caterer, photographer, musicians and/or florist.

​Typically, this is the plan couples pick when they start out strong in the planning process but it becomes too overwhelming for them to sustain either due to scheduling/timing restraints or simply overwhelming stress trying to do it all. That’s where we would step in to help to get the Couple to the wedding day with less stress and a personalized resource guide put together specifically for their event and their needs.

  • Event Management

Event Management, also commonly referred to as Month-of or Day-of-Coordination, is the level of service we recommend for those couples that have or plan to book all of their vendors on their own and do most of the planning themselves, but really would love for someone to step in toward the end to put all the pieces of the puzzle together and be there to make the wedding weekend run smoothly.

Each of the planning levels of service include coordinating with every one of your vendors while putting together your customized Wedding Day-of Timeline so that everyone works together as a cohesive team.

  • Wedding Consulting

As a human, I can only be in one place at a time. I would love to be a part of everyone’s wedding day and be there for them as an advocate to ensure that everything runs smoothly, but until they are able to clone myself and my knowledge, I’ll have to settle for one wedding at a time. However, being that I have all of this knowledge about weddings and I can’t take it all to the grave one day, I would love to share my knowledge with you to help your wedding planning go a little easier, hopefully a lot less stressful, and give you the guidance you need to not feel insane throughout the whole process. So, I am here to give you the option to pick my brain and use the experiences and know-how that I have living rent free in my head to benefit you.

Location

Pennywell Events proudly offers wedding planning services to couples located throughout Louisiana, from New Orleans to Shreveport. Destination weddings in the New Orleans area are our speciality but traveling anywhere across the globe is always an option for any couple.

  • Woman-owned

Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,500

What is the starting price for partial wedding planning?

$4,000

What is the starting price for full wedding planning?

$5,500

Do you offer an hourly rate?

No

What is the hourly rate?

$100

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

How many planners are on your team?

2
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Reviews of Pennywell Events

5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
5.0 out of 5 rating
29 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Alicia from Pennywell Events is highly praised by multiple reviewers for her exceptional organization, support, and professionalism as a wedding planner. She is described as attentive, thorough, and always available to answer questions and provide recommendations. Many couples appreciated her ability to calm their stress and make the planning process seamless and enjoyable. Alicia is commended for her attention to detail, creating detailed timelines, and ensuring that the wedding day runs smoothly. Overall, reviewers highly recommend Alicia from Pennywell Events as a wedding coordinator.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Alicia from Pennywell Events is highly praised by multiple reviewers for her exceptional organization, support, and professionalism as a wedding planner. She is described as attentive, thorough, and always available to answer questions and provide recommendations. Many couples appreciated her ability to calm their stress and make the planning process seamless and enjoyable. Alicia is commended for her attention to detail, creating detailed timelines, and ensuring that the wedding day runs smoothly. Overall, reviewers highly recommend Alicia from Pennywell Events as a wedding coordinator.

A
Amanda H. Sent on 05/07/2024
5 out of 5 rating

Hire alicia

Your search for a wedding coordinator ends here: HIRE ALICIA. We cannot stop singing her praises! From our very first phone call, I knew she would be perfect: Alicia is unbelievably kind, patient, professional, attentive, and talks to you as a great friend would. After every call, she left us feeling calm, prepared, and excited for our wedding!

On top of her incredible personality, Alicia and her team are extremely knowledgeable and their vendor connections are invaluable. Just a few examples: During the planning process, she helped us book a wonderful hotel block (with a great price during a busy New Orleans spring festival season!) Alicia also guided us through booking a 2nd Line Band. It was challenging to find a 2nd Line route that worked with the police escort, but Alicia drew up the most PERFECT route and it worked flawlessly. Additionally, our families and bridal party were nervous about the processional, but Alicia did a fantastic job helping us all feel confident during our rehearsal. Finally, her detailed, thorough, and organized timeline was a lifesaver--We truly could have not done this without her!

The above examples are just a few things Alicia did for us, we could go on and on! She is so intentional and a great listener--There was no question or concern too small or silly for her. We know she did so much work behind the scenes and communicating with vendors to make the day smooth and stress free for us.

She truly wanted us to have a beautiful, thoughtful wedding and her hard work showed that. Her assistant, Allison, was also awesome and did a great job checking in on us throughout the wedding day--Thank you both!! We are so appreciative... We cannot wait for our friends to get engaged so we can recommend Pennywell Events!
T
Thomas G. Sent on 03/02/2024
5 out of 5 rating

A real lifesaver!

Alicia and her team with Pennywell Events are amazing and saved the day!

We did a destination wedding from SWFL to NOLA and had a disaster of a time trying to plan it. Our first venue venue cancelled on us, we had to fire our first coordinator 6 months before our wedding, then 3 months before our wedding our second venue cancelled on us and we had to find a new location during peak wedding season.

Alicia came in and immediately found us venue locations and suggested vendors. She was on the ball and very detail oriented and made time for us whenever we needed to speak with her.
She even came and met us in the city on short notice when we were looking for a new venue and interviewed places with us.

She did so much for us and was so outgoing and we are so thankful that we found her. I can't imagine how our wedding would have went without her there.

We had a very complex timeline with LOTS of moving parts and she executed it wonderfully.
If you have any doubts, forget them!
She runs a tight ship and does an amazing job. I highly suggest her!


Alicia, thank you so much for everything you did for me and my wife to really make our special day, you are the best!
M
Mel B. Sent on 12/20/2023
5 out of 5 rating

Seriously the best

Alicia does it all. She is incredibly organized, supportive, present, and professional. Alicia considers every single detail and makes sure any needs specific to your wedding are taken care of. She was always surprising me with just how thorough her work is.

Our wedding day was perfect - all thanks to her. Felt like we didn’t have to worry about a single thing since she did allllll the prep in the weeks before. Alicia is a true pro and also just a delight to have around :) You won’t regret choosing Pennywell!
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Awards

29
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner

Real Weddings

Emi & Nate
48 photos · 03/07/2020

Deals

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Team

Alicia
Alicia
Owner/Lead Planner

Hello! I’m Alicia, the Owner/Lead Planner/and “it” girl of Pennywell Events LLC

I absolutely love to plan weddings,
no really,
it's what I have dreams about most nights.

My passion for planning started in 2011. I was planning my own wedding in New Orleans (my hometown), while living in Brooklyn, NY pursuing my fashion design career. Throughout the engagement period, securing all of the fine details - finding the best venue, the right lighting to set the mood, and the music to pull it all together - became even more crucial as I was planning from 1,300 miles away.

Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding (or another important life event) without the overwhelming anxiety. I have experience in managing events for couples from Washington D.C. to California, and even that party city, New Orleans.

After five years in the NYC fashion industry, I realized it wasn’t what I had hoped for. However, it did give this

New Orleans native the opportunity to move back to Louisiana to work remotely (way ahead of the times). It also gave me the chance to expand my knowledge and eventually discover what I really wanted to do – plan weddings.

Six-months post wedding, my then husband and I moved back to Louisiana to pursue new opportunities. I started working with a local wedding planner and dove head first into all that event planning had to offer. After working under the direction of professional planners for several years, I knew that I wanted to, and could, offer a professional and fun experience to anyone in the throes of planning an important life event.

For those that need a bit of wedding guidance, I also offer Wedding Consulting. Check that out on our website

Allison
Allison
Associate Wedding Planner

I love weddings.

I love love. My heart will always be in it.

I cry at every wedding, even if I just met the couple. As I currently plan my own wedding, I am able to empathize with couples in the planning process. Alicia and I align on a key concept: planning an event should be enjoyable. Let us help make your event amazing. Warning: you might become our new best friend along the way.

My first taste of event coordination began at an early age when I would attend conventions run by my grandparents. I would be perched at the registration desk with my parents, handing out drink tickets and name tags, reveling in the lively environment of cocktails,

live music, and trade show booths.

Fast forward to a young woman in college deciding on a minor to complement a Journalism major. I landed on Hospitality, with a focus in food and beverage, a decision which shaped the rest of my future more than the field of my Bachelor degree. I began managing restaurants before I could legally drink. I started in fine dining and steakhouses, and landed in a fast-casual Chicago restaurant that stole my heart and gave me almost a decade of enriching experience and memories.

I met my partner at this Chicago restaurant. We ran the ship for years and eventually decided to pack up our things and seize the day, road tripping around the country for the better part of two years. We landed in New Orleans, where I started managing a bar in Uptown. On the side, I would also bartend weddings and other events, which is where I met Alicia.

I approached Alicia on a whim, after bearing witness to her superb skills as the wedding planner: assessing the fine details, orchestrating the timeline of events, running around while keeping calm. Upon learning she was the owner of her own planning company, I boldly asked if she needed an assistant, to which she immediately replied “YES.”

I quickly dove into the world of event planning, a realm I was not unfamiliar with, but could always learn more about. Alicia has been a wonderful mentor in the field. I was honored when she asked me to step up as an Associate Planner.

The rest is Pennywell history in the making…

Professional Network & Endorsements

1 Endorsement
IYQ Photography IYQ Photography Wedding Photographers

Alicia of Pennywell has a knack for event planning. Her event was spot and thought through from top to bottom start to finish. The wonderful and personable and a asset to any event.

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