Mill Valley's destination jewelry store since 1994, family owned and run by the Priolo Family. We specialize in alternative bridal jewelry. From rustic and unique metals to yellow diamonds, we are the place for couples looking for something different in a wedding/engagement ring.

Each piece of jewelry in this enchanting jewel-box of a jewelry store is hand picked by the Priolo family, for it's artistry and craftsmanship. We take pride in selecting jewelry made from eco reclaimed silver and gold, using ethically sourced gem stones and conflict free diamonds where possible.

Carl Priolo has been designing jewelry for over 40 years, and is known for his designs that are both edgy and romantic. He is sought after for his custom designs, and his ability to listen to the client and to deliver what they want, on time, and without breaking the bank. Carl and his son Lucas will work with you to create you custom piece and can redesign your old jewelry into something new and exciting that you will enjoy wearing today.