My now-fiance and I had been shopping around for engagement rings, and it had become quite overwhelming. I really wanted a non-diamond ring; we had been to a few places, but I hadn't found anything that got me truly excited.

Enter Soho Gem.

When we walked in, we were greeted by the charming gemologist Christine. Her lack of pretension, deep knowledge of gems, and adeptness quoting the Beastie Boys won us over. She showed me the most beautiful ring, the clear winner. It had a beautiful natural, color-changing, green-blue sapphire with a rose gold band. She really listened to what I liked. She wasn't set on selling us the largest, most expensive rock, and we didn't feel pressured. No other ring at any other store would do.

She and my fiance worked in secret, and the ring was resized and ready within days! I love it so much. I constantly admire it. We plan on using Soho Gem for our wedding bands as well.

Cannot recommend them enough. If you're interested in beautiful, unique rings, you won't be disappointed.

My fiancé and I came in with a budget, and we stumbled across the most perfect ring. Right there and then we were engaged. The staff was so sweet to give us a moment... everyone stood back and cried. We left with 30% discount too... 100% satisfied with their service.

I was searching high and low for an unusual, delicate band to complicate my engagement ring and after coming up empty at all the usual suspects (Tiffany, Cartier, diamond district) I hit the jackpot at Soho Gem! There were so many great options to choose from and Victoria was so nice and pleasant to work with. She made the whole process super easy and I couldn't be happier with my wedding band! I get so many compliments on it and know that it is truly unique. And despite being a boutique in Soho, I found their prices to be very competitive.