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About

On WeddingWire since 2024

The Beauty Shoppe is located in Beverly, Massachusetts. I opened the salon after working as a hairstylist for 22 years. The Beauty Shoppe is a full-service hair salon that offers in-salon and on-site services for weddings, special events and all other hair services. My salon is part of a group of individually owned salon suites that offer skincare, massage, nails and make up services. Other shop owners and I have collaborated services for bridal parties.

Services provided by The Beauty Shoppe include:

*Womens haircuts *Mens haircuts *Hair color *Highlighting *Balayage *Childrens cuts *Special occasion styling *Blowouts *Smoothing treatment

  • Woman-owned

Frequently asked questions

What is the base price for blowouts for brides?

$150

What is the base price for blowouts for attendants/family members?

$75

What is the base price for updos/styling for brides?

$250

What is the base price for updos/styling for attendants/family members?

$125

Which of the following are included in prices?

Consultation
Travel Fee
Trial Service

What hair services do you offer?

Blowouts
Coloring
Haircuts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What is the maximum group size you can accommodate?

12
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Reviews of The Beauty Shoppe LLC

5.0 out of 5 rating
5.0 out of 5 rating
2 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Natasha
Natasha D. Sent on 05/21/2024
5 out of 5 rating

So grateful

I went into my wedding having no specific vision of what I wanted for my hair, but I wanted it to look better than it ever had before. Melissa was responsible for highlights, cut and style and I would have her do it every time. She came to my mom’s house and pulled together looks for my whole bridal party. She made the experience so wonderful and I’ll never forget it. I can’t recommend her more!
Samantha
Samantha Sent on 06/09/2024
5 out of 5 rating

Say Yes to this Hairdresser

We recently had the pleasure of working with Melissa for our wedding, and we couldn't be more thrilled with her services. From start to finish, her professionalism and attention to detail were exceptional.
As the bride, I showed her what I wanted, and she executed it flawlessly. During the trial, she was responsive to my questions, accommodating of my requests, and provided clear communication on what to expect.
On the wedding day, Melissa exceeded our expectations. My bridesmaids had amazing hairstyles exactly as we had discussed, and many of our guests complimented my hairstyle as well. At the last minute, she was also able to touch up the groom’s hair, which was greatly appreciated. Her expertise and open communication truly helped make our day memorable.
We highly recommend Melissa to anyone seeking a reliable and talented hairdresser for their special event. Thank you, Melissa, for contributing to the success of our wedding.
Sincerely,

The Buchanans
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Team

Melissa  Penta LaValley
Melissa Penta LaValley
owner

I have been a hairstylist for 22 years. In February of 2023 I opened The Beauty Shoppe LLC. My salon is a full service salon located in Beverly, MA.

Growing up I knew I wanted to be a hairstylist. I love beauty and fashion. While in cosmetology school I knew I made the best decision. I discovered that I enjoyed all aspects of hairstyling however my first love remains the same and that is updos. They allow me to showcase a different kind of creativity and I love making people feel and look beautiful.

Throughout my career I have traveled New England for many weddings. Large parties to small I can accommodate your needs. From the our first meeting to your wedding day I look forward to getting to know you and being there for your special day.

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