This is THE place to find the best selection of dresses that are unique, fun, romantic, classy & sexy. Rhiannon helped me find the perfect dress & I have yet to find any item of clothing that I have ever, and likely will ever love more than this dress. It checked all the elements listed above, and was just simply perfect! And I couldn’t have done it without this place! And without Rhiannon! The Dress Theory was the very first dress shopping I had done, so my first visit I was unsure of everything but then after going to several other places, I came back & decided on the original dress that was handed to me that first day and that was that! You will not be disappointed in this place - it is so much more than your ordinary dress store - it truly is above and beyond all the others!

I absolutely loved my boho modern wedding dress and veil it was stunning and it fit in with the venue perfectly! I am obsessed! the most amazing shopping experience even in a world pandemic! Thne dress was so beautifully made and had so much detail and the veil was simple and elegant and did not take away from the dress!

This was the first boutique I went to try on dresses and ended up getting the first dress I tried on! I still went to 4 or 5 different places for the experience but hands down The Dress Theory in San Diego was my favorite! First off, the building and decor is so cute! From the Smeg fridge to the champagne served all the details were noticed and appreciated. Shannon helped me that first day and throughout the entire process was so sweet! I highly recommend going with Dress Theory.

The only but- is for their in house seamstress, which is a separate business. When alterations are done you just stand in one spot- I'd make sure to walk around after alterations are made. On the day of my wedding the dress was still way too long and I kept tripping everywhere it was pretty disappointing.