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Venue Setup
Attention to Detail
Flowers Quality

About

My goal is to create high quality custom florals and greenery creations for all occasions. while focusing on offering clients with a nature organic look with fresh in season blooms. Each design is personally crafted for my clients standards and taste. I am willing to work with couples on a budget and the couples who wants it all. I would love to help create your special day!

  • Woman-owned
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Frequently asked questions

What is the average price for a bridal bouquet?

$250

What is the average price for a bridesmaid bouquet?

$85

What is the average price for a boutonniere?

$15

What is the average price for a low table arrangement (per arrangement)?

$100

What is the average price for an elevated table arrangement (per arrangement)?

$150

Typically, what can a customer expect to pay for your wedding floral services?

$2,000

Which of the following are included in the cost of your floral services?

Clean Up
Consultations
Delivery
Set Up

How would you describe your floral designs?

Romantic
Vintage

Which of the following services do you provide?

Clean Up
Consultations
Delivery
Set Up
Wholesale/Bulk

What types of arrangements do you provide?

Aisle Decor
Altar Decor
Artificial
Bouquets
Boutonnieres
Centerpieces
Chuppah Decor
Corsages
Flower Baskets
Flower Crowns
Flower Petals
Non-Floral
Single Flowers
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Reviews of The Floral Theory

5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
5.0 out of 5 rating
104 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    5 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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The Floral Theory received glowing reviews for their exceptional floral arrangements for weddings. Reviewers praised Dana and her team for going above and beyond to bring their wedding visions to life, with stunning and high-quality floral displays that exceeded expectations. They appreciated the ease of communication, professionalism, flexibility, and attention to detail throughout the planning process. The Floral Theory was described as a top choice for couples looking for beautiful and budget-conscious floral arrangements that perfectly match their wedding themes and visions.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The Floral Theory received glowing reviews for their exceptional floral arrangements for weddings. Reviewers praised Dana and her team for going above and beyond to bring their wedding visions to life, with stunning and high-quality floral displays that exceeded expectations. They appreciated the ease of communication, professionalism, flexibility, and attention to detail throughout the planning process. The Floral Theory was described as a top choice for couples looking for beautiful and budget-conscious floral arrangements that perfectly match their wedding themes and visions.

Kristen
Kristen P. Sent on 06/15/2024
5 out of 5 rating

Our wedding flowers truly exceeded our expectations!

Dana was amazing to work with throughout the whole planning process. She easily pivoted when we wanted to change the vibe of our flowers halfway through and really worked with us to ensure we got everything we wanted and more, while still staying within our budget. She found ways to repurpose almost all our florals from the ceremony/cocktail hour for the reception which made it feel like we had more flowers than what we originally thought we could get. All the arrangements were made with the highest quality and lasted so long as well! My parents had multiple arrangements at their house the week following the wedding and everything stayed looking beautiful the whole week. We were so impressed with Dana and her team’s professionalism and kindness from our first call to the day of and final strike. We could not have been more thrilled with our flowers and highly recommend Floral Theory!
Y
Youjin L. Sent on 05/23/2024
5 out of 5 rating

Floral Theory

We highly recommend floral theory. I told Dana my vision and she made it happen. I did not have to check on them constantly or stress about them. They stayed on top of everything. On the day of wedding, they decorated everything perfect. The arch was perfect, table pieces were gorgeous. I have nothing to complain. It was literally everything I wanted. The best part was that they made it look easy.I loved working with them.
M
Marissa Sent on 06/30/2024
5 out of 5 rating

Brought my Wedding Floral Dream to Life!

I throughly enjoyed working with The Floral Theory to bring my wedding floral vision to life! I came to Dana with a few photos for inspiration and she took it and ran with it. Everything turned out more beautiful than I could've imagined! She was so organized and responded quickly anytime I had questions. I would highly recommend working with The Floral Theory to achieve your dream wedding floral arrangements!
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Awards

104
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2018 Winner

Team

Dana Flanik
Dana Flanik
Owner/Designer

Hi. A few random facts about me! I am a mother of three, a wife, I love going on vacations (don't we all), I am a soccer player, and love to snowboard. I am super competetive, love myself a good sandwhich, love anything that allows me to be creative. I graduated from Northern Arizona University with a double major in advertising and Public Relations.

Three things that I believe lead me to floraI design are being extremely creative, a love for the outdoors and gardening, and being a planner. Flower design kind of fell in my lap and when I realized that it was a little bit of everything I loved I started promoting my ability and here I am today and loving every minute of it!

The Floral Theory was established in 2014. I am located in the east valley, but am willing to travel where ever your wedding destination shall be.

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