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About

On WeddingWire since 2007

VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.

At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that’s just right!

We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999
$8,000+

Who do you provide services for?

Bride
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months
9-11 months
12+ months

How often do you receive new bridal gowns?

Monthly
Weekly
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Reviews of VOWS Bridal

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.8 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
4.8 out of 5 rating
1,071 Reviews
96% recommend it
  • Quality of service
    4.8 out of 5 rating
  • Average response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Vows is highly regarded for its attentive and knowledgeable staff who help brides find their dream dresses within various price ranges. Reviewers praise consultants like Christina, Katie, and Brittany for their expertise and genuine support during fittings, ensuring a comfortable and enjoyable experience. The store\'s wide selection of gowns and inclusive atmosphere, catering to different sizes and styles, receive accolades. Additionally, Vows\' professionalism and responsiveness, as well as the ability to accommodate specific requests for dresses, like ordering specific designs, contribute to the positive reviews from satisfied customers.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Vows is highly regarded for its attentive and knowledgeable staff who help brides find their dream dresses within various price ranges. Reviewers praise consultants like Christina, Katie, and Brittany for their expertise and genuine support during fittings, ensuring a comfortable and enjoyable experience. The store\'s wide selection of gowns and inclusive atmosphere, catering to different sizes and styles, receive accolades. Additionally, Vows\' professionalism and responsiveness, as well as the ability to accommodate specific requests for dresses, like ordering specific designs, contribute to the positive reviews from satisfied customers.

Julia
Julia N. Sent on 06/11/2024
5 out of 5 rating

Incredible!

Katie and the team were just incredible. There was enough room for everyone, I felt like my dress was just what I wanted.
Elizabeth
Elizabeth N. Sent on 10/21/2023
5 out of 5 rating

Best store with the best team!!

The best store with the best team!! I cannot recommend Vows and my consultant, Lauryn, enough! It’s a stunning store with a huge selection of gorgeous dresses. Lauryn was so knowledgeable and helpful in listening to me and pulling dresses that matched exactly what I was asking for. She was insightful without being pushy at all. I booked two appointments with Vows and purchased my dress on the second. Everyone I interacted with at the store was so kind and lovely. THIS is the place to purchase your dream wedding dress.
Dedania
Dedania M. Sent on 04/16/2024
5 out of 5 rating

I said yes to the dress!

This was my second bridal shop and in comparison to the first shop, this place was huge. It carried all of the dresses that I dreamed of trying on. I was coming out of state and they accommodated my 6 guests instead of 5. Just FYI, no alcohol and their parking lot is limited so I would carpool.

My stylist was Brittany and she was awesome. She was very efficient and knowledgeable. She never left my side and helped me put on the dresses. The dress I eventually said yes to wasn’t even on my 5 dress wishlist. Brittany has 5+ years of expertise and was able to pick a dress that I couldn’t say no to. At no point did I feel pressured to say yes to a dress. I told Brittany I was a very indecisive person and needed time to think about the dresses after leaving the shop. She was super respectful and easygoing. I eventually called Vows after a couple days to say yes to their Galia Lahav gown.
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Awards

1,071
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner
WeddingWire Couples' Choice Awards 2009 Winner

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50 photos · 09/11/2021
Jocelyn & John
100 photos · 12/15/2018

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