Skip to main content
Weddings

iCON BRIDAL & FORMAL Reviews

iCON BRIDAL & FORMAL

iCON BRIDAL & FORMAL

Germantown, MD
4.7 out of 5 rating, 63 Reviews
View more information

Reviews

4.7 out of 5 rating
4.7 out of 5 rating
63 Reviews
94% recommend it
  • Quality of service
    4.7 out of 5 rating
  • Average response time
    4.6 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.6 out of 5 rating
  • Flexibility
    4.8 out of 5 rating

Awards

63
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
  • E
    Emily D. Sent on 12/31/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    I highly recommend Icon Bridal!

    Icon Bridal is an amazing store! Biancha was helpful, attentive, friendly and responsive to my needs. She was easy to talk to and made me feel comfortable and at ease. The owner who is also the seamstress was also so helpful and warm. It is a small, intimate place where you get individual attention. I loved that they ask for your style and sample pictures of what you’re looking for ahead of time so they have some options similar to your style ready when you arrive. I highly recommend Icon Bridal!
  • M
    Meg L. Sent on 07/16/2023
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Great experience!

    I had a great experience working with Icon Bridal & Formal to find my wedding dress! I was the only customer in the store during my wedding dress appointment, and felt truly catered to the whole time. I had no idea what type of dress I wanted, and Theresa was great about choosing options & narrowing them down based on feedback I voiced once I tried them on. I never felt rushed or pressured into making any decisions, and left with 2 “top options” to think about. Once I chose my dress and it was delivered to the store, setting up an alteration appointment was easy - Connie (the owner!) & her team were flexible with working within my schedule. I also feel like Connie went the extra mile to make sure she communicated with me via phone & text throughout the process. Mariela & Connie did an amazing job at altering my dress, and were very patient throughout the whole process. I was SO happy with the end result, and continue to get compliments on my dress post-wedding (photos courtesy of Aimee Custis Photography).
  • S
    Sammy C. Sent on 12/27/2021
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Amazing store absolutely book an appointment!

    I am so glad I scheduled an appointment at Icon! From the moment I walked in with my mom and sisters I was given the full attention of Ruth who was helping us and we got input and feedback from Connie (who I later found out not only leads on alternations but who is the owner and founder). The team at Icon pulled several dresses that were exactly the style I was interested in before I got there and they let us look around to try other styles too! I can’t say enough good things about this team - I am so happy I got my dress with them and look forward to going back for my alterations!!
  • illustration stars

    Are you interested?

    Send a message
  • Allison
    Allison K. Sent on 07/25/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Such a great experience!

    Icon was the first and only place I shopped for my wedding dress. They asked for some ideas of what I was interested in, and then suggested a few dresses to try. All the dresses they had were stunning, but what really made the experience wonderful was Ruth and Connie. Ruth was there for all of my appointments, and was so warm and kind to both me and my mom. She made the experience relaxing and fun, and I never felt pressured. Once I chose my dress, there were certain alterations I wanted to make (a more modest neckline, shortening the train, etc.) and Connie stepped in to turn a beautiful dress into one that was comfortable and exactly what I wanted. I highly recommend Icon Bridal if you're shopping for a wedding gown!
  • K
    Katherine M. Sent on 06/29/2019
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Good Experience

    This place was a wonderful fit for me. I was able to get an appointment within a day of calling them. I told them what I was looking for, and what my needs are, (I am very self conscious about my back, so I wanted it covered), and what my budget was. I started out with 6 dresses to try on, and they don't have a set limit on the number you can try. They also find additional dresses which match your style while you're trying the ones you've chosen. I was able to be honest about how I felt with each dress, and I did not feel pressured to purchase anything. While I was trying them on, they were able to show me my back so I could choose the level of coverage I wanted. They were very flexible with styling, and after I made a decision, they went through each of the charges with me so I wasn't surprised by the tag. I did get the dress about a year before my presumed date, and it does take several months for the dress to come in. Highly recommend!
  • A
    Anna D. Sent on 06/21/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    I felt like a princess

    I had the best experience here. When I went to try on dresses I didn't know what style I wanted but knew I wanted something with a hint of blush and Connie was so great at helping me find the dress. I live and got married on the other side of the country and so I needed a quick turn around of my final alternations (minimal because they were so great at helping me order the right size and length, no hemming required) and they delivered! I've been to so many weddings where the bride's bustle broke and my mom was able to bustle my dress in minutes it and lasted the whole night! We even asked for an extra button and hook just in case and didn't need it. The dress fit perfectly. Thank you Icon!
  • Elizabeth
    Elizabeth W. Sent on 05/20/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Easy Breezy

    I freaking LOVE my dress!! Every time I went in for a fitting, it just got better and better. It fit me perfectly and they made sure it was bustled to the perfect length so I could dance the night away!! The people are sweet, talented and super professional . I highly recommend !!
  • M
    Megan W. Sent on 06/28/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Top Notch Customer Service

    I had such a great experience with iCON not once, but twice! I had a "small" covid wedding in February 2021 and iCON was especially accommodating as my needs and plans changed. My husband and I were fortunate enough to have our originally planned reception this past February 2022 for our anniversary and iCON couldn't have been more helpful. They gave me great advice on the time frame of getting my dress cleaned. And when small adjustments needed to be made they were very helpful and made sure everything was done on time. They made me feel beautiful and confident and were so supportive. I cant' suggest them enough!
  • Mara
    Mara O. Sent on 10/25/2020
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    My Dream Dress

    iCON Bridal was the first wedding dress story I went to and it was an incredible experience! Theresa was so kind, accommodating, and helpful. Her advice and feedback was filled with the intention of helping me find my dream dress, and was never "sales-y" or pushy. She also really took a look at the survey I filled out prior to the appointment, which made me feel like she truly wanted to personalize the experience for me. The store had every style you could think of and I was able to try on multiple different dresses so that I could really learn what I wanted. Highly recommend iCON for any bride!
  • Elise
    Elise M. Sent on 10/09/2020
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Turned my dream dress into a reality

    Although I didn't purchase my dress from ICON, I did have my alterations done there. Connie and Elaina were so incredibly kind and helpful. My dress needed a lot of work. In the pictures online, it was a tea length gown. However, when it arrived, it was floor length. Tailoring each of the many, many layers involved in the skirt was not an easy process, but they did such a magnificent job. Also, they made me a matching face mask, completely free of charge. Theresa, Connie, and Elaina all take pride in their work, and it shows. Despite having to have two of my fittings take place during a pandemic, the ladies made me feel safe. I was the only bride in the shop, and everyone was asked to wear face masks. I'm so glad that I brought my dress to ICON. They knew exactly what I wanted, and were willing to go above and beyond to make it possible!
  • R
    Rachelle Sent on 08/15/2020
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Excellent bridal shop! Great selection and service!

    This shop is nothing short of wonderful! They are now located in Rockville. They have a great dress selection for a relatively small shop. I picked a wedding dress that was beautiful but needed some altering to fit the vision I had and Connie and her team made it happen! I was helped by one of the assistants, Teresa, who was patient and offered some great suggestions until I was able to find the ONE. At my second appointment, I was graciously directed to Connie by one of the other front desk assistants. When I explained to Connie and the other seamstress the adjustments I wanted, they said it would be doable and made the process pleasant and seamless. The alterations involved adding fabric to the back of the dress and adding lace and beading as well as other alterations. They were very patient and made any additional changes I requested after the fittings started. They also steamed my veil that I had purchased from another store as a courtesy. They were understanding and flexible if I ever had to change an appointment time or was running a little late. Well, the dress came out BEAUTIFULLY and I got so many compliments from my guests! I have included some before photos of the dress both the sample (ivory color) and the actual dress (white color) before the alterations and after photos from the wedding. I am quite pleased and grateful for the excellent service and care I received by the team at Icon Bridal & Formal and I would highly recommend them!
  • Hannah
    Hannah H. Sent on 10/22/2019
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Perfect Wedding Dress Experience

    The Icon Bridal staff, especially Connie, ensured that my wedding dress was exactly what I dreamed of. From the second I walked into Icon Bridal when shopping for my wedding dress and through the entire alterations experience, I knew I was in great hands and Connie ensured that my dress was perfect! I received so many compliments on my dress at our wedding, with family and friends even saying they'd never seen a more beautiful dress! Thank you Icon Bridal!
  • J
    Jess Sent on 09/15/2019
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Great Experience

    Connie and her staff are warm and welcoming. They are also patient, flexible, professional and kind. They did an amazing job with altering my dress. Connie and her staff listen to you and work with you to make sure you are happy with the end product. I would certainly recommend Icon Bridal to anyone looking for a wedding dress and Connie's tailoring services are amazing! Thank you so much Connie!
  • A
    Arianne Sent on 04/17/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I cannot put in words how excellent Icon Bridal & Formal is- I visited 6 stores total and the customer service, dress selection, and knowledge of Icon Bridal & Formal was the best by far. Theresa was my consultant and she made me feel beautiful, attended to, and especially really listened to- I couldn't believe how each dress she had me try on was better than the last and fit my exact vision of what I wanted for my wedding. Throughout my appointment, the woman who does alterations was available to consult and was so helpful. In the end I found a dress at another store but I went back to Icon Bridal and ordered from them because I trusted them so much and their alterations were cheaper than everywhere else. I love this bridal store!!
  • FutureMrsMcNaney
    Stacy Sent on 11/01/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Wedding dress dream come true!

    I absolutely loved working with Connie and her staff at Icon Bridal. From my very first visit (with 6 people in toe) they were lovely and accommodating. They let us take pictures and made it feel like a party! The boutique is on the smaller side, but there is more than enough room and seating, and I liked that the space felt more intimate. I tried on about 10 dresses during my appointment, including many designers and styles I had been stalking online. It took about 9 months for my dress to come in after I placed the order, but that is par for the course with unique couture gowns (this is why it pays to do things early). Once it arrived, I had 3 fittings within a two-month period. Connie worked with my schedule and her attention to detail paid off. The dress of my dreams fit perfectly and I had a blast wearing it on the big day. Working with Icon Bridal was a major highlight of the wedding planning process and I highly recommend them!
  • R
    Rachel Sent on 04/10/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I had a great experience at Icon Bridal. I ended up finding a dress I liked better at another store (and unfortunately you all did not carry the designer), but I will certainly recommend you to friends and family in the future. Thanks so much for your time and attention.
  • G
    Grace Sent on 06/20/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I found iCon bridal after having a horrible experience with another shop in Virginia. Connie showed me some amazing dresses in her shop, and then agreed to order the Mori Lee dress that I had my eye on but could not find anywhere to try on. When my dress came in, it fit well and only needed a few alterations (because she measured me correctly :D ) and it fit me perfectly on my wedding day. I got so many compliments, and my wedding dress actually is my favorite dress ever!
  • F
    Farnaz A. Sent on 12/12/2017
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I found Icon Bridal & Formal randomly as I was on the hunt for a Mori Lee dresses and I could not have asked for a better experience at Icon Bridal and Formal.
    Connie and her staff are so warm and welcoming and made the entire dress shopping experience so fun. They are patient, flexible, professional and kind. They don’t rush you at all. Connie did an amazing job with altering my dress and I was so confident that it was going to look perfect on my big day and the result was I’m still receiving a lot of compliment on my dress.
    I would certainly recommend Icon Bridal to anyone looking for a wedding dress, and Connie's tailoring services are amazing! Thank you Connnie!
  • K
    Kara Sent on 08/09/2017
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I had a great experience here, and I got my dress elsewhere. Icon was recommended to me by a bride/friend who got married in Baltimore in early 2017. I am so glad I listened to her! My dress was a sample from Love Couture in Potomac, and because of that, they only handed me listed of seamstresses. I got the impression my affordable dress wasn't good enough for them. I came to Connie and she was so sweet. She didn't treat me like a 2nd tier customer for not getting my dress there. I actually bought nothing there (no accessories or anything). She made tweak after tweak to get it just right, and when I didn't have my shoes for awhile, she patiently waited to see if it would need hemmed, letting me come back again and again. When we went to pick it up before the wedding, she patiently showed my mom how to bustle the dress, which had a lot of materials and "petals" going on in the back." When covering my zipper with matching material didn't work out, Connie was ready to add some sparkly crystals to it to give it the pizazz I wanted and avoid having a plain zipper! Connie knows her wedding dresses and her craft!! I love that it's a real dress shop and not just a visit to the home of someone with a sewing machine. The shop is busy for its size, so sometimes you have to wait and remind them who you are/what dress you have at first, especially during busy season. All my girls were out of town, so I usually came by myself after work. Connie or Teresa always helped get zipped and buckled into my dress! Connie and her team at Icon really care and are 100% supportive of their brides!
  • S
    Sheena Sent on 05/03/2017
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I found the dress I wanted using a "Wedding Dress" app on my iPhone that gave me this location. I came down and was slightly disappointed that someone else has already bought the dress off the rack. Luckily, the staff were very accommodating and found something similar to the dress I wanted. Needless to say, it was even better than the one I wanted. I left the shop with my dress in hand and it looked beautiful on me during the wedding day!
  • H
    Heather Sent on 12/23/2016
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I could not have asked for a better experience at iCON Bridal and Formal. They took care of my every need each visit, stayed late to accommodate my schedule, and patiently answered all of my questions. Connie is warm, kind, and encouraging and completed all alterations masterfully!
  • E
    Eunice Sent on 05/02/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I love Icon Bridal & Formal. I ordered and bought my sister's wedding dress from Icon in 2016. Ms. Connie is very professional and service was excellent. My sister looked amazing in her dress. Thank you Ms. Connie and staff!
  • L
    Letty Sent on 07/01/2016
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I bought my wedding dress from icon, had my bridesmaids order there dresses from there, and had my groomsmen rent their tuxedos from there as well. I cannot say enough good things about Connie and the staff at iCON. I have wedding party members who live out of state and they let my wedding party members call in with their measurements and the staff was able to size them over the phone. My bridesmaids are very happy with their dresses. Compared to other shops, the prices at icon are a lot more reasonable than other places. I am so happy I found my dream wedding dress at icon! I also love that they carry gowns and tuxedos for the entire bridal party. I highly recommend them.
  • L
    Lorraine Sent on 07/12/2016
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    This is a unique bridal shop that is a real treasure. The warmth and personal attention that I received was above and beyond anything I have ever experienced in buying a special dress anywhere else. The professionalism and fine alterations were outstanding. I am so glad I came to Icon Bridal!!
  • J
    Janelle Sent on 07/07/2016
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Average response time
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating
    I ended up at Icon Bridal because it was the only store in our area that had the Mori Lee dress I fell in love with online in stock. Connie and her staff were so warm and welcoming and made the entire dress shopping experience so fun for my mom and I. We loved going back to see Connie for my following fittings and it was actually sort of tearful to say goodbye to Connie at my last fitting! She did an amazing job with the dress and I was so confident that it was going to look perfect on my big day. Connie was also able to take my mother's veil and alter it so that I could wear it on my wedding day as well! I would certainly recommend Icon Bridal to anyone looking for a wedding dress, and Connie's tailoring services are amazing!
illustration stars

Are you interested?

Send a message