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J
Super September 2017

How we got brainwashed into diamond e-rings

Jenny, on May 8, 2017 at 1:23 PM

Posted in Community Conversations 54

I love my diamond engagement ring, the weight of it on my finger, the sparkle, every once in awhile, I look down at it no matter what I'm doing and it makes me smile and feel like an utter princess. Over the weekend, I attended a conference on marketing, and one of the things that was required...

I love my diamond engagement ring, the weight of it on my finger, the sparkle, every once in awhile, I look down at it no matter what I'm doing and it makes me smile and feel like an utter princess.

Over the weekend, I attended a conference on marketing, and one of the things that was required reading was this article from 1982 published in the Atlantic.

https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/

It talks about how the diamond industry inculcated an entire century of Americans to associating diamonds with romance. Some of the crazy stuff they did: paid newspapers to publish descriptions of the diamonds worn by movie stars, had lectures in high school to teach girls about diamond engagement rings, developed the diamonds are forever idea to prevent resale, developed the eternity ring to respond to a flood of soviet small diamonds. I thought I'd share as interesting reading, it just blows my mind how it all came about

54 Comments

  • LoveLoveLove
    Super October 2017
    LoveLoveLove ·
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    @GummBearSTL...he's paying off student loans!!! THAT'S a proposal and I'm here for it!!

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  • MMB
    Master January 2017
    MMB ·
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    Orchids, still not as hard as a diamond though. Although rare, they can still be scratched by diamonds or objects made out of diamonds.

    Again, I'm not judging, just curious if people with softer stones know that they are not as durable (so yes, ruby may not have been the best example).

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  • K.M.
    Master September 2018
    K.M. ·
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    I'm with Olivia. I've had my moissanite referred to as fake and it pisses me off. I read this article before deciding on my stone and I'm happy I didn't go with a diamond.

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  • Harts&Bows
    VIP September 2017
    Harts&Bows ·
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    @GummBearSTL - that's amazing!!! I'd take paid off student loans over a fancy ring any day. Cute that yours is sentimental, though Smiley smile

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  • J
    Super September 2017
    Jenny ·
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    @lyla, I'm not trying to shame people with diamonds. I clearly stated that have a diamond myself that I absolutely love (although the "why" has been something I never thought about). The "how they became the it thing" part is the thing I find interesting and the subject of this post

    Edit: also second on the student loans thing - although now that I have the ring no take backs Smiley tongue

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  • Victoria
    VIP February 2018
    Victoria ·
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    That's crazy! It works on me, I LOVE looking down and seeing that little sparkle.

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  • StPaulGal
    Master July 2017
    StPaulGal ·
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    There is definitely a huge marketing aspect to it. There is no inherent reason why marital status should have anything whatsoever to do with wearing a certain type of ring on a certain finger.

    But, with that said, I don't think it's fair to say the choice of diamonds is just arbitrary and made up. Diamonds are very hard, which makes them a natural choice for a ring worn daily throughout a person's lifetime. Softer gemstones can be gorgeous, but many/most can't withstand 50+ years of constantly jostling around and banging into things. And because diamonds are (nearly) colorless, they will never clash with an outfit the way other jewels can.

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  • LillyBean17
    Master October 2017
    LillyBean17 ·
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    Never once have I been concerned if my e-ring clashes with my outfit... Wtf???

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  • Mrs. Librarian
    VIP November 2016
    Mrs. Librarian ·
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    That's one of the reasons I have a garnet. I would rather have a large stone that we could afford than a tiny diamond.

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  • Meet_The_Clarks
    VIP June 2018
    Meet_The_Clarks ·
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    We just got one hell of a deal on mine. 1 full carat for dirt cheap. I love it tho and wouldn't trade it for anything

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  • GymRat
    Master May 2017
    GymRat ·
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    Oh Lordt.


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  • K.M.
    Master September 2018
    K.M. ·
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    StPaulGal, you also just described a moissanite...

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  • Melissa
    Master March 2018
    Melissa ·
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    I always thought diamonds were over priced and over rated (absolutely no offense to the diamond lovers out there). I love my morganite. I do know it's fragility, I did a LOT of research on this stone. I literally only wear it when I'm out of the house.

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  • Anne
    Master June 2017
    Anne ·
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    I love my diamonds. I am GIA certified and I sold fine jewelry at the retail level for 9 years in the late 80's and early 90's.

    I used to tell women who were getting their diamonds reset because they were divorcing that "relationships may come and go but Diamonds are forever". It is a mindset that is finally changing after decades.

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