Swan Luv was a lie.

People are surprised that a company that was planning on making money off the statistics of divorce changed how they would make money? It doesn't seem very shocking to me, especially considering this was going to have to be an extremely long term investment for any $$ backers. He would need money from investors up front who were willing to not see any return on the money for over ten years. And at that point, only then would the investors get payments which rely on people not declaring bankruptcy. You can make more money with a mutual fund.

My guess is he didn't get the amount of money he needed to do this.

Maybe because no one wants to wager on divorce?

What is this?

It is basically off track betting on marriage. It is a scam. W.C Fields was right. There IS a sucker born every minute. Sad.

This is now the third thread tonight about this.

But the comments on their Facebook page are priceless (and sad). There is already talk about a "lawsuit" because of false advertising. It looks like hundreds of people were banking on the money, despite it being an application process in the first place.

I work in lending, and based on discrimination laws, never understood how a company could make what is considered a loan decision based off marital status. Not only that, but without clear loan terms, this type of loan could only report as a balloon payment, and in my opinion would be a generally poor credit decision. I just don't see how their process was legal. So to me, swan luv was never a legitimate lending company. They seem to have preyed on the general masses feeling stressed or overextended by wedding planning, and the goal is yet to be determined.

Janeen, still, he had to have some type of money to get it started and probably could have gotten some donations. I don't think people are as mad about not getting it because I figured only a handfull would get it anyways. Quite honestly I figured he'd go for the couples who didn't seem like they'd last but they built it up for months and were feautured on some many huge platforms, including Cosmo, New York times, News shows. They were saying "why should money stand in the way of marriage? swans mate for life and thats what we want to help couples do."

He did have some angel investors. But just google him. He was all over the place talking about how it was business and based on statistics. He wasn't going to "choose" people who didn't seem like they were going to make it as some kind of service to the public. There are published statistics that will tell you the likelihood of divorce based on age, education level, and family background among other things.

It kills me that people really thought they'd get free money for their wedding. Plan the wedding you can afford. Seriously.

Mrs.CK, thats my point, I know their were some on facebook, banking on the money but its just the fact that they went on various shows, in magazines, stating they were a company to help couples get married. They lied and if it hadn't been on shows, people would have assumed it was a scam but it was praised. Everyone knew they weren't all gonna get chosen so why change it? If he couldn't do it, why try?

So did you apply? I'm getting the feeling that since you're stuck on this "they lied" thing, it's upsetting to you.

There wasn't enough money to sustain it. I don't get what's so unclear about this. And they were on tv and in magazines because it's catchy marketing.

The concept was stupid to begin with. You lend couples money for a wedding, require them to pay it back with interest (the rate of which varies depending on what they thought your chances of divorce were) if they get divorced. So the couple that divorces the day after the wedding pays back just what they received or a little more. The couple that makes it 75 years, but divorces in their 90s, pays a huge amount of interest. And if that couple that made it 75 years had differences in age, education, etc., they would pay even more--even though they made a go of it for 75 years in spite of their differences. If the idea was to discourage divorce, you'd think that providing an incentive to divorce sooner would be seen by everyone as ridiculous.

And that's even leaving aside the fact that divorce is hugely expensive to begin with, so having to pay back wedding expenses would not be much more of a disincentive than couples already have. And that divorce is a leading cause of bankruptcy, so the company was likely to be unable to collect from many couples.

Yeah, it got on all the shows, because it was so outrageous that it was treated as an interesting item. But anyone who was counting on it just wasn't paying attention to how ridiculous it was.

I mean, my fiance and I weren't relying on the money or anything but it definitely would've been nice. That being said, I can see why people are upset. I checked the website less than an hour after it launched and the server had already been overloaded, so I didn't even get to apply.