Hi all...The topic of this thread is a phrase I've heard a few times this month - because I work for a wedding venue. I know that our customers aren't alone in wondering about this, so I'm taking this chance to explain from the venue's perspective.
Here are two scenarios I've come across recently.
Scenario A: A bride who lives locally (we are a common destination for out of town weddings as well) wants to have a reception for 100 people. She asks "but I just want to do it, like, as an event." I explain that our Wedding Package prices apply to wedding receptions (we adjust them slightly if they don't have a ceremony here). She manages to get our Private Event Package information out of me by claiming she may book a corporate event at some point in the future, and keeps pushing for that (lower) price. "I don't really want a wedding vibe at all! Just dinner and drinks and open bar!"
Scenario B: A bride is working with a local wedding planner who does ceremonies on the beach, and is looking for somewhere to have dinner, drinks and wedding cake afterwards with 20 close friends and family. The planner refers her to me. I share our Wedding Package pricing and note we can shorten our standard booking time and also waive our food and beverage minimum. She pushes back. "Oh, we don't need a *wedding* package. It's just a nice dinner. Can't we get a private event package? This is out of our budget."
I understand that from a couple's perspective, the higher cost of weddings and wedding receptions versus a private event of a non-wedding nature might seem unreasonable. After all, if you "just" want a small dinner that happens to have a wedding cake, or "just" want to get a big group of family and friends together for drinks and dinner without first dances, toasts, the electric slide and all that "wedding-y" stuff.
My gift to you on this beautiful February day is to tell you that unless you are holding your wedding at your home, a rented home or another venue that is completely DIY, please delete "just" from your vocabulary.
You may be thinking, "But this is unfair! I'm no Bridezilla! I'm not going to have more demands on the venue just because it's a wedding. Why is this venue trying to gouge everyone?"
I will tell you why.
The number one reason is simple: everyone's expectations of a wedding are higher than Uncle Jack's 65th birthday party. And venues need to charge accordingly for reasons I'm about to explain.
Take a deep breath because this truth might hurt a bit.
If you are a planning a wedding, you are probably a huge pain.
No matter how much a couple thinks they are cool and laid back and easygoing and they want to show up, THAT IS NEVER THE CASE.
For Uncle Jack's big b-day, our event coordinator will probably exchange a few emails with the client about the menu and timeline, confirm the guest count a week before, show up with the team to set up the venue, serve appetizers and set up the buffet dinner, staff the bar, serve dessert and everyone goes home. It's very likely there are no outside vendors, decorations that need to be delivered, or live entertainment.
But you, the bride, are not Uncle Jack who will hopefully have many more birthdays to come. This is one of the most important days of your life. You're probably planning a destination wedding. You're a little stressed, even at the start when you first email me. I answer your initial inquiry, send a few follow-ups if I don't hear back right away, take you on a tour if you're in the area, create an estimate, adjust the estimate if needed, then after you book, answer all of your questions by phone and email for the 9-18 months before your wedding day, then your day of coordinator takes over as your email communication increases 60 days before the wedding date, probably spends a couple of hours with you on the phone, has as many in-person meetings as you need, organizes a complimentary menu tasting if desired, does a wedding rehearsal with you the day before, then spends the day coordinating your florist, photographer, deliveries and supervising our team with placing your decor, calming your nerves, running interference with your fighting relatives, dealing with drunk people (wedding guests DRINK. A LOT)...
Then there are the actual hard costs included in many wedding packages. The booking time is probably longer, and extra services are likely included (at our venue it's sound equipment and a real human technician). The package may include different furniture or dining accessories. And for all of the above reasons, labor costs are higher. There are more people spending more labor hours making your wedding happen (including security for the above drunk people!) and we all have salaries and health insurance. And weddings tend to have more guests than most non-wedding private events. Anniversary parties and rehearsal dinners tend not to max out our capacity of 100, and our package price doesn't change for the number of guests. That means more linens, more wear and tear on our equipment, not to mention those 100 people are flushing our toilets a few times a night.
Even intimate wedding receptions (in Venue Land, that's what we call your "just a nice dinner after our ceremony") with 15 or 20 guests take extra time and planning, and inevitably there are going to be special requests, no matter how much the client downplays it when they're booking.
I am always sympathetic when I can't help a couple fit within their budget at our venue. Wedding costs add up, and it's tough. I always try to send them in the right direction for other options to make it work. But in the end, wedding venues are businesses, not charities. We not only need to pay our (often massive due to being in desirable areas) rents, salaries, equipment and upkeep, but a profit. Because no matter how much we love (most of) our couples, we have a bottom line.
Thank you for coming to my TED talk.